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	<title>australiauncovered.com &#187; Vegemite</title>
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	<link>http://australiauncovered.com</link>
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		<title>isnack 2.0-dear</title>
		<link>http://australiauncovered.com/blog/isnack-2-0-dear/</link>
		<comments>http://australiauncovered.com/blog/isnack-2-0-dear/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 10:46:35 +0000</pubDate>
		<dc:creator>Vicky Gray</dc:creator>
				<category><![CDATA[Living In Australia]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[cheese]]></category>
		<category><![CDATA[Heinz Spaghetti]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Vegemite]]></category>

		<guid isPermaLink="false">http://australiauncovered.com/?p=574</guid>
		<description><![CDATA[Oops, looks like the chaps at Kraft have made the fatal blunder of listening to their teenagers thoughts on naming the new cheesy-spreadable vegemite.
Call me old fashioned, but why on earth would they feel the need to add cheese anyway?

Mind you, I have to say it seems to be quite the thing here &#8211; to add [...]]]></description>
			<content:encoded><![CDATA[<p>Oops, looks like the chaps at Kraft have made the fatal blunder of listening to their teenagers thoughts on naming the new cheesy-spreadable vegemite.</p>
<p>Call me old fashioned, but why on earth would they feel the need to add cheese anyway?</p>
<p><span id="more-574"></span></p>
<p>Mind you, I have to say it seems to be quite the thing here &#8211; to add cheese to perfectly acceptable products. Take the humble can of Heinz spaghetti for instance&#8230;</p>
<p>Ingredients: Spaghetti (55%) (water, wheat flour), tomato sauce (45%) (tomatoes, sugar, salt, <em>cheese</em>, spice extract, natural flavour)</p>
<p>Did you spot it?.. Well, it doesn&#8217;t stop there, also sitting on the shelf is a &#8217;spaghetti with cheese&#8217;; a &#8217;spaghetti with extra cheese&#8217; and of course the &#8217;spaghetti with added calcium&#8217;&#8230; which is actually even more cheese. Soon they will be selling cheese with added spaghetti&#8230; I can feel my celulite molecules puckering up.</p>
<p>So I think I&#8217;m going to stick with my original Vegemite, and if I decide I want to add cheese, I will damn well do it myself&#8230; I&#8217;m not that lazy &#8211; yet.</p>
<p>But I will just spare a thought to the poor guys at Kraft, how awful for them to have such massive media attention &#8211; just what a huge corporation who were trying to market a new product didn&#8217;t need, hey?</p>
<p><img class="aligncenter size-medium wp-image-576" title="vegemitebookcover" src="http://australiauncovered.com/wp-content/uploads/2009/10/vegemitebookcover-225x300.jpg" alt="vegemitebookcover" width="225" height="300" /></p>
<p>Have a great week x</p>
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