Oops, looks like the chaps at Kraft have made the fatal blunder of listening to their teenagers thoughts on naming the new cheesy-spreadable vegemite.
Call me old fashioned, but why on earth would they feel the need to add cheese anyway?
Mind you, I have to say it seems to be quite the thing here – to add cheese to perfectly acceptable products. Take the humble can of Heinz spaghetti for instance…
Ingredients: Spaghetti (55%) (water, wheat flour), tomato sauce (45%) (tomatoes, sugar, salt, cheese, spice extract, natural flavour)
Did you spot it?.. Well, it doesn’t stop there, also sitting on the shelf is a ‘spaghetti with cheese’; a ‘spaghetti with extra cheese’ and of course the ‘spaghetti with added calcium’… which is actually even more cheese. Soon they will be selling cheese with added spaghetti… I can feel my celulite molecules puckering up.
So I think I’m going to stick with my original Vegemite, and if I decide I want to add cheese, I will damn well do it myself… I’m not that lazy – yet.
But I will just spare a thought to the poor guys at Kraft, how awful for them to have such massive media attention – just what a huge corporation who were trying to market a new product didn’t need, hey?
Have a great week x